Health and Beauty Industry Pioneer Harvey Tauman Announces Commencement of a New Public Entity with Plans to Utilize Proven Methods of Distribution for the Company’s Products
Delray Beach, Fla., Mar 26, 2008 (Business Wire) — GREYSON INTERNATIONAL, INC. (GYSN.PK), www.jennifergreyson.com, announced today that the Company commenced trading as a public entity on March 7, 2008 and is trading under the symbol “GYSN.” Greyson International President and CEO Harvey Tauman, a leader in the health and beauty industry, brings his record-setting development, marketing and sales expertise to Greyson International, which has plans to expand upon the Company’s product line, enhance product effectiveness and build their brand name through a multi-faceted marketing strategy.
Greyson International, Inc., which commenced business in October 1997, is a developmental stage company that markets health and beauty aid products including six cosmetic products in the Aspirations by Jennifer Greyson™ line.
Harvey Tauman is a pioneer in the development, branding and distribution of cutting edge skin care products. As the former CEO of Hydron Technologies, Inc., Tauman developed the first skin care product using the Hydron polymer. He went on to repeatedly sell his entire inventory of products in minutes on the largest TV shopping channel, and even hit a world record for hourly sales of a skin care product, achieving sales over $2 million in one day.
The Company plans to market its products through short- and long-form infomercials on television and radio, in magazine advertisements, catalogs, retail and prestige stores, as well as on the Internet. This outreach strategy will enable the company to increase brand awareness, consumer loyalty and market share.
“We are very pleased that we can now approach the capital markets to meet the financing needed to provide Greyson International the opportunity to expand its product line,” said Tauman. “Becoming a publicly traded company will also allow us to continue our due diligence in finding the best available technologies and offering state-of-the-art methods of delivery of advanced ingredients to the skin.”
The Company’s Aspirations by Jennifer Greyson™ line uses a technologically advanced phospholipid delivery system to engulf the skin in moisture, leaving the skin feeling silky and velvety without any greasiness.
Moisture loss is an important factor in causing dry, cracking and aged-looking skin. Phospholipids, which are naturally compatible with the skin, create an ideal delivery system, which not only brings moisture to the skin, but also helps prevent moisture loss.
All Aspirations by Jennifer Greyson™ products have been formulated using only high-quality ingredients to produce dramatic results.
This release contains information about management’s view of our future expectations, plans and prospects that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, risks and uncertainties associated with our financial condition, our ability to sell our products and our ability to compete with competitors. We encourage you to review other factors that may affect our future results on any current or future documents we file periodically with the Securities & Exchange Commission.
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Tony Schor, Lindsay Kenoe
North Shore Public Relations, Inc.