Greyson International To Feature New Trilexon® Skincare Discovery
BOCA RATON, Fla.—Oct. 19, 2009 — Greyson International, Inc. (GYSN.PK) announced today that ShopNBC, owned and operated by ValueVision Media (NASDAQ: VVTV), has offered to showcase the Company’s new, revolutionary Trilexon® products. Greyson International CEO Harvey Tauman will appear as the spokesperson on behalf of the Company on ShopNBC in January 2010 to introduce its first three products featuring Trilexon®, a new delivery system designed by Greyson that improves the effectiveness of topical applications. Trilexon® Restorative Night Créme, Trilexon® Revitalizing Eye Créme and Trilexon® Fast-Acting Line Erasure are the first skincare products to utilize the unique delivery system, which precisely delivers key ingredients to the appropriate areas through “messengers” in order to achieve higher effectiveness and more noticeable results.
Tauman is a nationally recognized spokesperson, and has made numerous appearances on national television shopping networks. His accomplishments include achieving sales of $2.7 million in one day, breaking a record for most single-day sales of personal care products on a television shopping network. While Tauman was successful in selling the products he represented, he realized that there was still more work to be done to find more effective skincare applications than what appeared on the market at the time. He took a hiatus from TV appearances to conduct extensive research.
Tauman worked closely with Charles Fox, a world-renowned chemist, and the former Director of Product Development for the Personal Products Division of Warner-Lambert Company, now owned by Pfizer (NYSE: PFE), as well as the former Principal Research Chemist for Lever Brothers Company. Fox has several patents to his name and has contributed to numerous industry publications as an expert chemist. After years of research, Fox, Tauman and Chaudhury Mukesh Prasad, a business partner of Tauman’s for 38 years, discovered Trilexon®. The group believes it can revolutionize the way topical applications work, positively affecting the skincare, beauty, pharmaceutical and pain management industries, to name a few.
For its first formal introduction to consumers on a national level, Tauman is bringing three Greyson products featuring Trilexon® to ShopNBC, a national television shopping network that reaches 73 million homes in the United States via cable affiliates and satellite, including DISH Network channels 134 and 228 and DIRECTV channel 316. ShopNBC is also broadcast live on the Web at www.ShopNBC.tv 24 hours per day. Its customers also increasingly buy on the Internet. In 2008, sales at ShopNBC.com, a top e-commerce site, were approximately one third of total company sales.
“We are proud to bring our first three products featuring Trilexon® to a national market of millions through ShopNBC,” said Greyson International CEO Harvey Tauman. “Since there is nothing currently available today that maximizes the effectiveness of skincare products like Trilexon® technology, we strongly believe that consumers will show a great deal of interest in this discovery and will obtain excellent results that, in our opinion, were never before possible. We look forward to the opportunity to present this new skincare solution and to be a part of the lineup of high-quality, well-respected and popular brands that ShopNBC represents.”
Trilexon® has received trademark approval and is patent pending. Greyson International has received confirmation that Trilexon® is safe for use based on thorough safety testing on an independent panel of participants. All Greyson products are manufactured in the U.S. The Company does not test its products on animals.
About Greyson International, Inc.
Greyson International, Inc. is a research, development and marketing company that markets health and beauty aid products. Greyson has developed a new delivery method, the Trilexon® system, which will improve the effectiveness of virtually every topical application in today’s cosmetic market and every over-the-counter topical drug application. Trilexon® is a registered trademark of Greyson International. For more information, visit www.greysonproducts.com, join the Greyson Facebook group page by visiting www.facebook.com and searching “Greyson Products” or follow Greyson on Twitter at www.twitter.com/greysonproducts.
This release contains information about management’s view of our future expectations, plans and prospects that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, risks and uncertainties associated with our financial condition, our ability to sell our products and our ability to compete with competitors. We encourage you to review other factors that may affect our future results on any current or future documents we file periodically with the Securities & Exchange Commission.